A press release just came out with the news that our 10-year-old “baby” has really grown! :-)
LOS ANGELES, July 16 /PRNewswire/ — SheKnows ( www.sheknows.com ), one of the fastest growing online content and community destinations for women, has reached 10.2 million U.S. unique visitors in the month of June, according to ComScore Media Metrix. Of significant note, SheKnows.com, the flagship property, reached over 3.2 million uniques in June, making it one of the largest women-focused content and community sites on the Web.
SheKnows’ growth was fueled by new partnerships in its Parenting, Pets and Entertainment channels, as well as from improved site structure, better navigation and the addition of community features. In addition, the popularity of the RealMomsGuide, the appeal of SheKnows’ summer beauty & fashion guides, along with a big summer entertainment buzz around celebrity news, TV shows and movie releases, also contributed to SheKnows’ growth.
“Our strategy is to leverage our flagship site and our owned & operated sites while affiliating high-quality web sites that add an additional contextual flavor to the SheKnows offering. That model is very different to that of our competitors, and we are excited to see that our formula is working,” stated Mike Dodge, General Manager of AtomicOnline, owner of SheKnows.
The official bio, short-length:
Betsy Bailey is the co-founder and co-editor of Pregnancy & Baby, SheKnows, GeoParent and ChefMom.com, among others. She has also served as the editor-in-chief of four national print magazines. She lives with her husband and their six children in Arizona. [...read the rest]
The official bio, short-length:
Nancy J Price co-founded top-10 women’s interest website SheKnows.com in 1999, and now serves as the site’s Executive Editor. In the midst of starting several business and launching several award-winning websites, she also served as the editor-in-chief of two national print magazines. Originally from the San Francisco Bay Area, she now lives in Arizona with her four kids. [...read the rest]
Here’s a little Myria primer (in third person!) for those who just tuned in:
- Two work-at-home moms, Nancy Price & Betsy Bailey*, started their own corporation in 1998, despite living more than 2000 miles apart and never having met in person.
- The original company name: Myria Media, Inc.
- The business: Producing consumer content websites, primarily geared toward women & parents. Sites launched in the first 18 months included Myria.com, ePregnancy.com, InteractiveParent.com, ChefMom.com & SheKnows.com (as well as some smaller related sites).
- The startup capital/investment: Zero. This was a shoestring startup venture, 100% sweat equity. (No outside investors even came into the picture until 2002.)
- For the first few years, the founders handled all aspects of site management: content generation, editing, design, coding, publicity, advertising & accounting.
Original press release dated August 15, 1999
New Web Portal Focuses on Internet Sites For and By Women
Walnut Creek, California and Circleville, Ohio – While most search engines are scrambling to index the whole of the Web, one site is instead aiming to exclude the majority of what’s on the Internet. SheKnows.com (http://SheKnows.com), a new Web portal debuting this month, intends to highlight only sites of particular interest to women.
With its comprehensive directory, SheKnows.com provides easy access to resources and information of value to women and girls online. [...read the rest]