What does someone working in the insurance business in Southern Ohio have in common with someone fresh out of the music business and living in the San Francisco Bay Area? At first glance, you might think nothing. But in reality? Everything.

Despite their physical distance and disparate career paths, the two 20-something women mentioned shared three important traits. First, both were self-starters with a goal of working from home. Second, they were each mothers of two young daughters. And finally, the women were both very active on the still-nascent Internet.

Given such means, motive and opportunity, west-coaster Nancy Price and Midwesterner Betsy Bailey embarked on what truly became the adventure of a lifetime: They started their own company… despite never having met in person. (more…)